Why are restaurant websites so bad?
One of Silber’s clients is D.C. Empanadas, a food truck that serves creative versions of the popular Latin American stuffed pastry.
Silber tried to make D.C. Empanadas’ site as mobile as his client. His lightweight design highlights owners Anna and Shawn Leis’ Twitter updates and includes links to their menu, schedule, and contact pages.
“Yeah, it would be nice to have nice big pictures of the food, but it’s not about that when you’re on a mobile site,” he says. “People want to know what the menu is. They want to know how to find them.”
Seth, Founding Farmers’ first designer, agrees. She created the mobile site for Sâuçá, a company with multiple food trucks operating around the District.
Seth also makes it easy for customers to find the food trucks’ current locations. The trucks’ whereabouts are updated using WordPress on their main site, and then those updates are automatically fed onto their mobile site.
“There is not a lot of fluff,” she says. “But instead the most important elements… menu, specials, and contact info.”
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