The next 'Four Loko'? AGs criticize 'Blast'

First it was Four Loko. Now another drink targeting young people is under fire from a number of state-level law-enforcement officials.

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(Photo: Associated Press)

In a bright neon can with horses and fruit, Blast by Colt 45 looks almost like a kid's drink. Among those pushing it is Snoop Dogg.

“It’s called blast and that kind of sounds like an energy drink in itself, kind of awaking you. And so it has the look of an energy drink,” observed Jake Irwin, a student.

“I think it's pretty clear that they're definitely reaching out to a younger crowd. I mean, the alcohol companies definitely recognize that people underage do drink. And I think it's a clear marketing strategy,” said Carson McDonald, another student.

Blast, introduced by Pabst Brewing Company earlier this month, has the same alcohol content as wine. Just one can holds the equivalent of four glasses.

In a letter to the company, Maryland Attorney General Doug Gansler wrote "at a time when we're fighting to prevent underage and binge drinking, we call upon Pabst to rethink the dangers posed by Blast." More than a dozen Attorney Generals cosigned the statement.

Iowa's AG Tom Miller says that is equivalent to nearly five servings of alcohol. He says people may not realize how much they've consumed and be legally drunk without knowing it.

He says Pabst sells Blast in brightly colored cans and kid-friendly fruit flavors, setting the stage for young people to drink large amounts of alcohol. The attorneys general are asking Pabst to reduce the number of servings of alcohol in the drink.

But some folks say this drink won't cause any more trouble than the others. “I think a 17-year-old thinks any kind of booze is cool,” said student Jordan Kellermeyer.

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  1. Waxx Waxx

    Waxx Mann

    Apr 23, 2011 - 05:12:36 PM

    true Youths drink anything but i know some young guys they love that kind of stuff....ill just stick with my imports as 30 year old man

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