The People for the Ethical Treatment of Animals' print ads are less about provocation than titillation, revealing as much nudity as the Norfolk-based nonprofit thinks it can get away with. Butt cracks are fair game, apparently, but nipples are not. Some might argue that it's one step removed from soft-core porn. But wait, what's this? PETA is actually launching a porn site? Yes.

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PETA has confirmed that they applied for a .xxx domain name, the Virginian-Pilot reports. (For those not in the know, .xxx is a recently approved, voluntary domain for pornography sites.) The site will feature nudity and "sexually suggestive content," but not hardcore porn, says Lindsay Rajt, associate director of campaigns.

The pornographic images, Rajt said, would lead viewers to 'information and graphic imagery of how animals suffer in the food industry.'

'That's what we hope will shock people, get them talking, question the status quo and take action that benefits animals,' she said.

Because the first thing you want to see after achieving orgasm is the slaughter of a racehorse.

[AP; WUSA]