Most polls agree, President Obama is a likeable guy. But is he likeable enough to win re-election? This month, CNN released a poll that shows Republican Presidential Candidate Mitt Romney's favorable rating jumped 14 points since February -- from 34 percent to 48 percent. Obama remains more popular. Fifty-six percent of Americans gave him a favorable rating.

Marketing Strategist Rohit Bhargava, author of "Likeonomics: The unexpected truth behind earning trust, influencing behavior, and inspiring action," discussed the presidential contest with Capital Insider.