"Likeonomics" and the 2012 elections

June 19, 2012 - 01:00 PM
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Most polls agree, President Obama is a likeable guy. But is he likeable enough to win re-election? This month, CNN released a poll that shows Republican Presidential Candidate Mitt Romney's favorable rating jumped 14 points since February -- from 34 percent to 48 percent. Obama remains more popular. Fifty-six percent of Americans gave him a favorable rating.

Marketing Strategist Rohit Bhargava, author of "Likeonomics: The unexpected truth behind earning trust, influencing behavior, and inspiring action," discussed the presidential contest with Capital Insider.

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