From the Washington Examiner:
“Sunday Night Football,” featuring the Indianapolis Colts 27-24 win over the Washington Redskins, earned a 13.2 overnight rating and 20 share (from 8:30-11:30 p.m. ET).
The 13.2 overnight for “Sunday Night Football” more than doubled the overnight rating for Major League Baseball’s NLCS Game 2 featuring the Philadelphia Phillies victory over the San Francisco Giants (6.5/10). It was the best NFL primetime overnight against an LCS in 13 years, since a 16.4/25 for Cowboys-Redskins on 10/13/97 on ABC.
Locally, as was to be expected, the game posted a massive 30.4 rating and a 46 share.
At this point, if I'm MLB and FOX, I'm very close to throwing in the towel when it comes to going opposite the NFL. I mean, this year's NLCS is a compelling matchup featuring great pitching and two historic franchises with large fanbases. And they can't even get half the ratings of an early-season NFL game. Remarkable.
FOX should actually be thankful the beating wasn't worse, considering the size of the top 10 markets tuning into last night's game. Those were, according to the data from the Nielsen Company quoted in the Examiner:
1. Indianapolis, 43.8/58
2. Washington D.C., 30.4/46
3. Richmond, 24.0/35
4. Norfolk, 23.1/33 (These four are all obvious)
5. New Orleans, 22.6/39 (Hometown of the Mannings)
6. Nashville, 21.8/30 (Game featuring a divisional rival of the Titans, plus the Peyton Manning-Tennessee connection, explained below)
7. Las Vegas, 19.9/30
8. Baltimore, 16.6/25 (Another obvious one)
9. Knoxville, 16.5/23 (The Colts have a large following among fans of the University of Tennessee, where Peyton Manning played his college ball)
10. Greensboro, 15.3/23 (Still a strong Redskins fanbase in the Carolinas)