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Whole Foods parking lot video: Whole Foods responds

June 16, 2011 - 05:01 AM
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The Market Report has, as of late, been highly interested in the parking issues plaguing our region’s Whole Foods. Turns out the grocer’s parking problems are hardly limited to the mid-Atlantic—West L.A.’s Whole Foods parking lots are the subject of a rap video sweeping the Internet this week. “It’s Getting Real In the Whole Foods Parking Lot” details hybrid-rage, crowding, tight spaces, tiny carts, and other hazards of Whole Foods parking.

Hip-hop comedy outfit Fog and Smog moves from the lot into the store to mock its yoga-pants-wearing shoppers and a guy “on his iPhone talking to his friends/Picking up some cayenne pepper for his master cleanse.” Also: a good rhyme using the word “quinoa” and some shots of kale and wasabi snack mix. All in all, a most entertaining look at the yuppie, prissy, pricey culture of Whole Foods.

And guess who agrees? Whole Foods! Contacted for comment, the grocer’s global VP of communications, Sirr Less, had this to say about Fog and Smog’s work:

What a great video! We can't stop watching it. We thank Fog and Smog for this effort and we are sharing it. It's fun to see Whole Foods Market inspiring creativity, even in our parking lots.

The Market Report has to admire Sirr Less for, besides having the greatest name in the entire grocery business, issuing such a diffusing, good-natured response. Well played, Sirr.

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