From produce aisle to checkout lane: All things grocery in Washington

Giant takes surprise lead in July's grocery Missed Connections

July 8, 2011 - 03:20 PM
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Of the food suppliers in greater Washington, Giant tends to rank somewhere just above 7-Eleven in terms of romance. No write-ups in the Post about its match-making ambiance (Wegmans); no nicknames touting the sexy and social nature of its clientele (Safeway); no events for singles (Old Town Alexandria Whole Foods). Despite attractive store renovations and strong market share, Giant is just not the place for love in the region’s grocery stores.

UNTIL THIS WEEK. An analysis of local grocers in D.C., Maryland, and Virginia reveals Giant’s startling command of the Missed Connections market so far this month—36 percent of all July MCs happened at Giant supermarkets from Annandale to Alexandria. Compare this to 22 percent at Safeway and Trader Joe’s; 13 at Harris Teeter and Wegmans; and a paltry 9 percent at Whole Foods. (Sausage campaign not inspiring romance, Whole Foods?)

Among the love matches stirred in Giant so far this month: a Filipina beauty at the cash register in northern Virginia catches one man’s eye; a very beautiful green-shirted woman draws admiration from another at the Flower Hill location; and someone sees beef that he likes in McLean.

Giant may have inspired more lust than its competitors on craigslist, but it certainly didn’t inspire better game among its love-struck shoppers. A 35-year-old at the Giant on Van Dorn Street spells out his sad pickup lines to a very handsome store employee on the 4th of July: “I said I hope you get to go see the fireworks. I also commented that I try to avoid it because of the traffic problems.” Prose that would melt all the Lean Cuisines in frozen foods.

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