Photo: ec yew/Flickr

Food holidays are dumb. Utterly fabricated, rooted in nothing, purely promotional, and never ending, they rarely warrant mention. The Market Report addressed this topic after discovering that “National Chocolate Ice Cream Day” was not recognized by the International Ice Cream Association, the International Dairy Foods Association, the National Ice Cream Retailers Association, or the federal government. (Unlike National Ice Cream Day, designated as the third Sunday in July by Ronald Reagan.)

But the Market Report won’t let the inauthenticity of today’s “National Peach Pie Day” stand in the way of a good deal. The P Street Whole Foods is selling petite peach pies for 99 cents, marked down from $2.49, all day. Go forth and eat pie at a reasonable price.