Inside D.C. entertainment

This is what a 'hipster' apartment building on H Street looks like, apparently

February 21, 2012 - 04:55 PM
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(AVA H Street/Facebook)

The H Street boom continues! Next up is "AVA H Street," an apartment complex at 318 I St. NE that's about to begin construction. Jeff Wood, development manager at Arlington-based AvalonBay, tells DCmud the hole's been dug, and that the 140-unit building is on schedule for December occupancy.

But, this being the fashionable H Street corridor, AVA H Street won't be anything like its buttoned-up counterparts in Northwest (yeah, I'm looking at you, Mt. Vernon Triangle). Instead, the building will have "colorful facades and prominent branding." In other words, you'll know it's the AVA because the word "AVA" will be plastered all over the façade, and highlighted with fluorescent green. Also, the building has a Facebook page, so obviously it's a hipster joint.

To be fair, that's the Wall Street Journal's denotation, not DCmud's. In a December article, "AvalonBay’s New Strategy: Hipsters and Suburbia," AVA is described as the most affordable of the company's three brands, which "will target younger renters who don’t mind smaller units or roommates and who want to live in urban areas." CEO Timothy Naughton told WSJ that the AVA design will be "high energy from sound to color.”

That must be why the AVA will make it LOUD AND CLEAR where its residents — who won't be hipsters because true hipsters can't afford to live in such a place, or would never choose to — should park their cars:

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(Facebook/AVA H Street)