- No brains, all fines. (Photo: MPD)
The D.C. Metropolitan Police Department has a new word for distracted driving — brainless.
Our city's police and transportation department have come together to feature the above cautionary announcement and ask drivers to "shut the cell up." The timing fits well into U.S. Transportation Secretary Ray LaHood's declaration that April is Distracted Driving Awareness Month. "The traffic safety community has a simple message for drivers: One Text or Call could Wreck it All," LaHood wrote recently. "DOT has worked hard for several years to end the deadly epidemic of distracted driving." The danger is real. One avid texter I know forget these warnings and, in mid-text at the wheel, found herself bumping into the car in front of her and creating a mess that LaHood would condemn.
The California Office of Traffic Safety continues the brainless branding with its own distinctive new Don't Be a Zombie PSA, which LaHood endorses as "terrific":