Mike Wise, a sports columnist for The Washington Post, said he wanted to show how irresponsible and inaccurate reporting in social media can be. He made his point by being irresponsible and inaccurate in social media, using his Post-affiliated Twitter account to willfully report false news while admitting it on his radio show. He said he wanted to show that people would pass on his false news without "checking facts or sourcing."
His bosses at the Post, who tend to be big fans of things like accuracy and credibility and not lying to their readers, were displeased. Wise was suspended for a month, he reportedly announced on his radio show this morning.
There's little disagreement that it was a dumb, dumb stunt, but now put yourself in the shoes of Wise's bosses. How would you have responded? Is a one-month suspension too short, too long or just right?
And as horribly executed as his experiment was, did he have a point about how news is spread online?
UPDATE 12:33 p.m.: Dan Steinberg of DC Sports Bog defended his colleague to TBD's Erik Wemple.
UPDATE 2:37 p.m.: Steinberg posts the full text of Wise's on-air apology.