It also extends to how you represent yourself to others and how you represent your business. The business isn't bricks and mortar; it is personality, ethics and common sense.

The personal brand is important. People want do business with those they know, like and trust. To accomplish that, one must be willing to put themselves out there. Use pictures, your story marketing and videos to allow folks to get to know you. It feels strange at first, but once your phone starts ringing, you'll see how powerful it is.

Consistency is important when establishing your personal brand. As Debbie says, people want to do business with those they know, like and trust. If you're inconsistent, it makes people uneasy and then they don't trust the brand.