Wit

Works for me as well!

OK......I'm shallow enough to admit it......

The picture.

No picture, I usually won't even read the bio.

Of course, if you look closely, you can see how hypocritical I really am. I'm the one with a one-eared cat for a profile picture. LOL!!!

what they write!!! I want to see a picture before I meet but the profile is what I want to see. You can be super hot and I won't stop if you can't write.

Written thoughts and information that seem like they put some thought into it. Wit, a sense of humor. The feeling that the person is genuine.

oh, and here is my shallow side...fewer than ten misspelled words.

Yes, genuine and sense of humor. With interests like mine. Couldn't care less about spelling!

I would agree - wit and a good smile. I've noticed though that a lot of men don't smile in their pictures. In fact, some who don't smile look down right scary. How hard is it to smile when someone takes your picture?