I was having coffee with some friends and the topic of business-related networking came up? The question was--does it really work? Can you create meaningful relationships with others by attending events, introducing yourself, exchanging business cards, etc.? The general consensus was it does happen from time-to-time, but it's probably not the best way to truly connect with another professional.
What's your experience? Does it work?



Posted: Aug 22, 07 11:28pm
In my opinion, networking as its been practiced forever really works, but this recent craze towards networking events where folks spit out elevator pitches and take pride in how many cards they collect is a joke.
To me, networking means actively reaching out and making connections with individuals, not trading business cards. Good networking is doing favors, sharing contacts, offering expertise, being a friend, with the idea that these connections might return the favor to you some day. I've made livelong friends, business connections, employees, employers, clients and every other kind of human connection through genunie networking. I've never seen the value to leaving a meeting with a pocket full of business cards, and no real sense of the people behind the cards.
Posted: Aug 23, 07 8:11am
Hi Janet,
I like what you say about doing favors, sharing contacts, etc. Some call that "bank balance" networking---making a deposit before you make a withdrawal.
Posted: Aug 24, 07 5:19am
Agree with Janet. There is more value in leaving an event with 2 cards of people I spoke to for 10+ minutes vs. a whole stack. It's not a raffle (drop a card in the fishbowl)!
Posted: Sep 11, 07 7:45am
Hi Gordon,
Well let me say this I really think it is upto each person if it works or not. As an on and off again member of amcham American Austria chamber of commerce; I feel it can work but only if it is related to your industry sector. Networking is not a one day or evening event it is on going it also needs to spark interest in both parties. If theres no interest (which has alot to do with personality) networking will never work. Also most networking get togethers are with non-decision makers of companies, networkers must fined the decision makers networking group and thats where the action is. I fined that if you bypass the general topic and talk about gulf or sports in general then about business you have established a general bond. This is what and how it makes it work.
just look at the site your on !!!!!
your networking!
Posted: Sep 20, 07 9:02am
My take on networking is like the classical economist answer, i.e., "it depends". I am not a smoozer, but have found most of my network contacts to be helpful (to my objectives) and some to be indifferent. Regardless of how much networking helps one (attain their objectives), it's cost:benefit is still positive, given its low investment cost.
Posted: Sep 20, 07 1:58pm
I think that it is necessary to define what we mean by networking because it is used differently in different fields. In my primary field of endeavor, conferences have been great places to find a new position but not a good way to spread the reach of a business. I also obtained a fair proportion of my public speaking engagements by networking at national conferences and using my book as a business card.
When my goal was to expand my day to day business, I found that circularizing targeted audiences was far more effective. Thta was in the days before the spread of internet which I would use extensively today to network for all purposes.
My present business is apartment rentals. My wife gets many of our tenants through her contacts at her health club. I got my first tenant at the building when someone walked in from the street inquiring if anyone was renting condos. I grabbed her from the front desk before anyone could say a word to her.
Networking also worked when I wanted to find a literary agent. I called friends who had publsihed and within a day, I had a reference that came through.
Overall, I find that face-to-face contacts have positive value if you can sell yourself when you meet strangers. Some people tense up when they are in such situations. For them, better to use a surrogate than make things worse by driving people away. Although I am terminally shy in my personal life, when it comes to business, I was always able to "play the role" necessary to make connections with others. My worst contact form is the phone. I seem to lose confidence when Ican't see the person to whom I am speaking. This even applies when I am talking to family. Fprtunately, I don't have to network with them. I can always leave a note on the fridge!
Posted: Oct 18, 07 12:19pm
I believe it's Business Network International that has a slogan stating "Givers Gain". That's my experience in Networking - you get out of it what you put in (and often more).
Posted: Jan 2, 08 4:12pm
You are as good as your network.
Networking opportunities are just that -- opportunities. They only produce for you if you produce for them. In other words, you must add value to the network if you expect to extract value from the network.
Your network is like a garden, requiring constant cultivation. If you do this well, your harvest will be bountiful. Come to think of it, I met my wife through a networking opportunity. :^)
Posted: Jan 11, 08 10:09pm
I do networking since a few month and I do it for the very first time.
I'love it! When I was 31 years old we moved to Canada(1999).I was homesick for many years, I felt I lost my identity.
Since I'm in networking I meet more and more people. You talk to people you go out there and your team gets bigger.
I have success, but my biggest success was to find myself again.
I belive also that today they have much better prosperity plans then a few years back.
Posted: Jan 12, 08 9:05am
I agree that generosity is what makes networks flow. Without that spark, that willingness to be helpful, connections will not bear fruit.
Of course, the big gain is not what you get but the opportunity to give. That's what brings you joy - and prosperity will ceratinly follow. Recent research on happiness is clear about this.
From a mathematical point of view if you always talk to the same friends, that group tends to be aware of only the same opportunities. If you make an effort to meet people you don't know, you connect with their friends and their friends' friends, and so on. In this way you exponentially increase who you know, and the mathematics of opportunity greatly work in your favor.
In 1993 social scientists invetigated who were the star performers at Bell Labs. They found that it was not IQ that made the difference. It was two things: 1) being proactive, and 2) having good netowrks.
When the non-networkers hit a problem they couldn't solve they would research it by themselves, taking maybe three weeks to get the answer. A networker would pick up the phone and get insight in five minutes from a colleague.
BTW, Milt displays both these qualities. Maybe that's what has contributed to his success over the years. What would you say, Milt?
Posted: Feb 28, 08 8:58pm
I am in the industry of direct sales/I-Commerce. I do everything through networking instead of paying out ad Dollars. In my experience word of mouth and networking is very powerful. Introductions at events and exchanging cards is great if you are selling a product but if you are looking for potential prospects for your team you need to stick out your hand and make genuine connections with people. Once you are at home a pocket full of cards turn into cold contacts.
I live by a couple rules
1)Never prospect a stranger, make a friend first and contact the friend.
2) Find a genuine need and fill that need.
Posted: Mar 2, 08 7:45am
I am with Janet here. I find "networking" events unproductive and artificial. The most succesful "networking" I do is to join groups appealing to people with my personal and professional interests. I look for opportunities to raise my profile in the group by volunteering.
Posted: Mar 13, 08 7:38pm
I have two networks. One of work contacts and one of social contacts.
The social contacts bring me new ideas not related to my daily work but they spark my imagination and sometimes give me creative solutions from other fields that I can apply to my work.
The work network consists of coworkers who are essentially my competition for any job openings.
Networking has rarely worked for my job search but always been worthwhile on a personal level.