Stage 1 Tips

Create a Goal Statement

Think more about what would really pump you up, not what you think you should do.
Your goal is to produce a concrete, specific statement that excites you and can be easily recalled. If you're not sure where to start, write down every idea that has any appeal, and ask yourself the following questions about it:

• Would this goal get me out of bed in the morning, excited to go to work?
• Does this goal fit my values?
• Would I feel good about what I was doing?
• Would this be fun? What would make it even more fun and more fulfilling?

"I earn $100,000 annually providing financial planning to entrepreneurs. I have great professional relationships with all my clients, who consider me part of their core support team."

"I have my own business working from my home, designing marketing and public-relations strategies for healthcare practitioners who are looking to build their practices."

Coach's Hint: Don't Go for Perfect … Yet

Don't try and get the goal statement perfect. Just get some ideas down and see which one lights your fire.

If none of them do, try some of the other assessments we talk about in this Stage's Tips and Resources.

Don't skip over this one. None of the strategic questions in the Stages that follow are relevant unless you know what you're trying to achieve.

Got a question for Gordon? Ask it here.

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