Stage 4 Toolkit
Said simply, your work brand is the impression people have of you. Is it memorable? Is it unique?
The goal is to uncover how you differ from the rest of the pack so that employers, affiliations, customers, and others see how you can bring value to them. Here are a few resources to help you determine your brand.
- Brand You
Marketing guru Garr Reynolds' online article gives a quick overview on the importance of seeing yourself as "Brand You."
- U R a Brand! by Catherine Kaputa, 2006
Veteran brander Kaputa's book applies the hottest branding concepts to the realities of today's workplace. Subtitled "How Smart People Brand Themselves for Business Success," it's full of great tips and exercises to help you determine how you can stand out from the crowd. $24.95 list.
Brand You Survival Kit by Tom Peters
Management thought-leader Peters' 2004 article calls branding a "life or death" career decision. I'm not sure I see it as quite so terminal, but he makes some great—and very useful—points.
Resources are free unless otherwise noted.
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